Penn Mutual Life Insurance Company

New Workplace Strategy 142,000 SF

Since 1847, Penn Mutual has been an original pioneer of mutual life insurance in America. Driven to create a world of possibilities—one individual, one family and one small business at a time.
It was with this innovative vision that Penn Mutual continued our engagement upon completion of the successful brand launch.

Penn Mutual’s design and space challenge was not only driven by brand, but by the changing nature of work, technology and culture. The lobby needed a front door presence that embodies “The Power of Relationships”, the employees’ need more informal spaces in which to hold a 4-6 person meeting with access to flexible technology and the workplace needed to be celebrate its cultural history.

Through programming discussions geared towards workplace improvement and messaging The Verve Partnership developed a new plan and interior architectural concepts which now support Penn Mutual being the “Masters of Craft” supporting the “Life’s Possibilities.

Penn Mutual’s new space will shine with warmth and speak to all families with an understated strength.