As we continue to dive into what strategy means to us this week, we are seeing an increased focus from organizations to explore workplace strategy and, for many, the process could become watered down or simply an optional service to expand offerings.

However, for us, the importance has always been the same and a top priority in our approach to organizational alignment and purpose.

With intention, from the very beginning, we’ve designed places with and for people and purpose. As early adopters, we didn’t jump on the bandwagon of workplace research and strategy: we are the bandwagon.

Since its inception 12 years ago, Kelly Ennis risked going out on her own to bring something to the table: an expertise about how and why research + strategy + brand + culture impacts the way people work and therefore influences and informs the design process. This approach to design continually proves to be incredibly successful and important and we’re proud to say we’ve been doing it forever.

Workplace research + strategy has become an increasingly “popular” service that firms offer, with good reason. We believe it is unequivocally essential to know your business, to know what inspires an organization to succeed and why that matters in the workplace.

There is a direct correlation between who you are, what your culture is and how that influences your workflow, process and what inspires your organization to be the best it can be.

Especially during the current crisis, the effects of COVID-19 has undoubtedly created a higher demand for the importance of designing and curating a workplace experience. The market for talent suddenly got wider, the draw of a safe and engaging physical workplace skyrocketed to the top of the priority list and the importance of cultural and brand alignment with organizational goals has resurfaced.

Because research and strategy is one of our founding tenants and is our narrative, we are poised to be even more helpful. Take a look at some of our work as influenced by research and strategy.